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During the sessions, we will uncover strategies on how marketers can adopt radical approaches to loyalty strategies in a rapidly evolving business environment.
We will cover areas such as gamification, VR/AR, metaverse, AI, and Machine Learning, how they can be leveraged for loyalty programs and ways marketers can respond to the ever-evolving consumer needs.The session aims to challenge the audience to think critically about their loyalty strategies and where they can inject innovation and a bit of rebellion. It also encourages them to embrace change, take calculated risks, and be unafraid to disrupt their industry norms.
Talare: Georgia Gkolfinopoulou | Marketing Strategist | Marigold
Välkommen fram och registrera dig!
Embark on a transformative journey in this illuminating session, where emotion becomes the currency for customer loyalty. Discover the profound impact of emotional loyalty on brand success and learn how to strategically tap into the Emotional DNA of your customers to build strong relationships. Delve into the critical significance of psychological factors, navigate cognitive biases, and strike the balance between transactional and emotional loyalty for a competitive edge. Learn to harness the transformative power of positive emotions and explore the role of neuroscience and emerging technologies in optimising customer loyalty for enduring business success.
Talare: Zana Busby | Business and Consumer Psychologist | Founder of ZANA.B psychological studio
Talare: Mats Gustafsson Waxler | Dagens moderator | Wednesday Relations
Talare: Joel Hanley | Senior Managing Consultant | Mastercard
Vi tar en bensträckare och återhämtar oss med något att dricka!
Hagelandkedjan med sina 103 butiker och 2 miljarder i omsättning beslutade 2021 att införa bonus som ett sätt att öka kundvärdet och etablera nya vägar att engagera kunder samt öka konvertering från kunddialogen.
Sedan lanseringen av sitt bonuskoncept har kedjan delat ut knappt 100 miljoner bonuspoäng och bonuscheckar och dela dina erfarenheter och bästa praxis.
Hageland kommer att dela med sig av:
Talare: Truls Røise | Lojalitetsspecialist & Strategisk rådgivare | Oculos & Øyvind Krohn | CEO | Hageland
Kundbearbetning på kundernas behov bidrar till företagets långsiktiga mål. Med timing kan vi skapa relevans som ökar lojalitet och lönsamhet på sikt.
Talare: Sara Spadora | CRM Delivery Lead | ICA Banken & Thomas Karlsson | Senior Advisor Customer Experience | SAS Institute
Talare: Mats Gustafsson Waxler | Dagens moderator | Wednesday Relations
Vi tar en längre paus och återhämtar oss med en härlig lunch och goda drycker!
Concrete examples where automation and personalisation enhanced customer and company value. Empowering personalized engagement and conversion. Leveraging Data and collaborative efforts to unlock enhanced user and company value.
Talare: Therese Mattisson | Kommersiell Teamchef & Kompetenschef | Bonnier News
The challenge we face is how to leverage our own channels in a manner that benefits both the consumer and the company. This question has become increasingly urgent as more emphasis is placed on optimizing our channels.
In this talk, we will discuss our strategies for addressing this challenge and our ongoing efforts to enhance our CRM system, making it more efficient and profitable each day.
Talare: Anna-Sara Kapanen | Marketing Lead - CRM | Klarna
Content automation is one of the most important pillars in enabling personalization at scale, which drives engagement and improves the customer experience and loyalty.
During this session we will talk about what content automation is and way it’s an important enabler for an improved customer experience.
We will showcase an example from Telia where we were able to improve efficiency significantly and improve engagement by our customer. You will also be advice on how you get started to change your creative process to a more automated one.
Talare: Hanna Kollberg | Head of Content Automation Management | Telia
Vi tar en bensträckare och återhämtar oss med något att dricka!
Att välja rätt AI-verktyg för Marketing, CRM och CX kan vara överväldigande.
Vilka faktorer är viktiga? Hur håller man sig uppdaterad i en bransch som utvecklas snabbt? Ska man vänta på att de stora aktörerna implementerar det på sina plattformar?
I den här presentationen kommer jag guida dig genom processen att välja rätt verktyg för dina behov, diskutera viktiga faktorer att beakta, och strategier för att hålla dig uppdaterad som organisation.
Vi kommer även att diskutera hur man kan gå från idé till att implementera värdeskapande lösningar genom generativ AI.
Talare: Oscar Pena Flores | Digital Strateg | Talking to me
We will delve into the dynamic landscape of Loyalty and CRM, uncovering the hurdles and opportunities that shape modern strategies.
Focus areas:
Talare: Marie Gardner Bjornberg | Strategic Advisor and Loyalty Enthusiast
Talare: Mats Gustafsson Waxler | Dagens moderator | Wednesday Relations
Stanna kvar och ta något i baren, mingla med kollegor och vänner.
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